Mr. Tan Keng Hean joined the Group in January 2023 as Group Financial Controller and is responsible for the Group's finance, accounting and taxation matters. He was an Assistant Financial Controller at PBT Engineering Pte Ltd from 2013 to 2014 and subsequently served as Senior Financial Controller from 2016 to 2022. He also served as Group Financial Controller of MS Holdings Limited from 2014 to 2015. Prior to that, he held various audit, account and finance-related management positions at HTL International Holdings Limited and Ernst & Young LLP.

Mr. Tan graduated with a Bachelor of Accounting from the University of Malaya, Malaysia in 2004. He is a member of the Malaysian Institute of Accountants, a fellow of the Association of Chartered Certified Accountants, United Kingdom, a member of the Malaysian Institute of Certified Public Accountants, Malaysia, a member of the ASEAN Chartered Professional Accountants, a Professional Business Accountant of the Institute of Singapore Chartered Accountants, a member and Business and Finance Professional of the Institute of Chartered Accountants in England and Wales, and an accredited director by the Singapore Institute of Directors.

Mr. Lim Ze Rong, Kevin is the Head of Strategy of the Group. He joined the Group in July 2019 as an Associate Manager and oversees marketing, information technology, export sales and retail sales. Prior to joining the Group, he was an Enterprise Resource Planning Consultant with SABRE Information Services Pte. Ltd. from March 2018 to June 2019. From May 2017 to December 2017, he was a Senior Marketing Executive at the Swatch Group, and from January 2014 to March 2017, he was a Senior Brand Executive at Crystal Time Pte. Ltd..

Mr. Lim obtained a Diploma in Business Studies from Ngee Ann Polytechnic in 2009 and graduated from the University of Queensland in 2013 with a Bachelor of Business Management with a Major in Marketing.